Establishing Enterprise Culture

More generally, Soul of Haiti seeks to make a contribution towards the creation of a positive environment for the development of enterprise.

One of our key projects is Brand Haiti, A Nation Brand Building Programme. Brand Haiti aims to develop a vision of what Haiti can be in the future. Brand Haiti recognises that it is not just the physical fabric of the country that needs to be rebuilt, but also the spirit of the Nation and the ‘reputation’ of Haiti as seen by its potential trading partners, investors, tourists and even its own Diaspora. Using global best practice and integrated stakeholder and media engagement and management we believe that BRAND HAITI will be a vital contributor to the growth and development of Haiti as a sustainable Caribbean Nation.

Successful business can be created in Haiti but for businesses to thrive there needs to be active support and infrastructure. Soul of Haiti aims to establish a small number of projects that will have a significant impact on the country, by developing a macro environment where businesses can succeed and employment is created.

Brand Haiti is one of these projects. The Brand Haiti project does not simply involve the development of a logo, strap line, tourism advert or other top line marketing and communication elements. It is, instead, the uncovering, development and delivery of the powerful essence of what Haiti is all about for the future. It is about sharing that essence with the outside world to positively impact perception, reputation and shift beliefs in and about Haiti.

Through Brand Haiti and other complimentary programmes and with the support of governmental agencies Haiti can create an environment where businesses succeed and employment is created across various industries.

Recent Haiti News

Upcoming Events